The gist

Directs the Federal Trade Commission (FTC) to study gun advertising and write binding rules banning ads that target minors, suggest illegal use, or deceptively market assault weapons.

Who wins, who loses

• Wins: gun safety advocates, parents, teens exposed to firearm marketing on social media and gaming sites.
• Loses: gun manufacturers, dealers, and importers facing new ad restrictions and potential FTC penalties.

What it does

• FTC has 2 years to study firearm ads and report findings to Congress.
• FTC must issue binding regulations within 18 months after that report.
• Rules must cover ads targeting under-18s, ads implying illegal use, and semi-automatic assault weapon marketing.
• Violations enforced as unfair/deceptive practices under FTC Act section 18.

Why should I care?

Supporters say firearm ads on platforms teens use deserve the same scrutiny as alcohol or tobacco marketing. Critics argue this risks violating First Amendment protections for commercial speech and singles out a lawful industry. Either way, real changes are 3+ years away since the study comes first. Where do you land? Vote below and use "Tell Your Rep" to make sure your voice reaches Congress.